“In Real Life” Brand Awareness Campaign
The goal of this particular campaign was to grow Kathy Davis brand’s online following. We knew there were loyal fans at retail buying and sending our heartfelt cards regularly and we wanted to create the same brand enthusiasm online. In order to attract new followers, we leveraged our best-selling art and copy to craft meaningful digital content.
Campaign Outline
1.
Promoted a series of “Me To You” inspirational posts that encouraged users to tag their friends and love ones in the comments section.
2.
As our following grew, social accounts linked to campaign landing page where users could learn more, enter a product giveaway, and sign up for emails.
3.
As an added bonus, followers who enjoyed our posts could download our new iOS sticker app.
iOS Messaging Sticker App
As the lead designer for the marketing campaign, I worked with a team of artists, copywriters, and product designers to coordinate the campaign’s aesthetic. The most rewarding aspect of the project was the success of giving our art a fresh new look and our followers a new avenue to connect to others in a meaningful way.
